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Pennywell Events started in the name of passion;

passion for a good party, for an elegant and personal experience, but mostly passion for creating a spectacular event. 


Hi! I'm Alicia, the owner/planner/"it" girl of Pennywell Events. I absolutely love to plan weddings, no really, it's what I have dreams about most nights. I worked in the NYC fashion industry for about 5yrs, and while it wasn't what I was hoping for, it did give this New Orleans native the opportunity to move back to Louisiana. It also gave me the chance to expand my knowledge and eventually find out that I really wanted to plan weddings!


I really got my first taste for wedding planning with my own wedding in October 2011.

I was living in Brooklyn, NY and planning for the wedding

in New Orleans, LA (my hometown). Throughout the engagement period, all of the fine details, such as the importance of the best venue for the event, the right lighting to set the mood, and the music to pull it all together, became even more crucial as I was planning from 1,300 miles away.


Six months post-wedding, I and my then new husband moved to Monroe, LA to pursue new opportunities. I started working with a local wedding coordinator and  dove head first into all that wedding and event planning could offer. After working in the wedding planning industry for a number of years under the direction of other professional planners, I knew that I wanted to, and could, offer a professional and fun experience  to anyone planning an event.


Today, Pennywell Events is available to assist couples in planning a unique and memorable wedding without the overwhelming stress. I have experience in managing events for couples all over the country from Washington DC to California, and even that party city, New Orleans.

I will professionally handle any event, including events at out of town locations.

If you have any questions or just want to know more about what

Pennywell Events can do for your event, you can contact me through the Contact tab or by emailing

Check out our blog posts for inspiration and more about Pennywell Events:

Click on the Fleur de Lis

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