Who is
 Watching the Beer Dude Process Up the AisleLaughing watching the Beer Dude process up the aisle handing out beers and fireball to guests before the Bride and her parents walk to the altar. |  Fun with fake bubbles |  SO Many Boxes! LOL!!!End of the night as a wedding planner, we usually look like we're running away from home with everything we own! |
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 Vegas StairsCome colorful stairs, a shiny and fun outfit, what could be more Vegas than this?! |  Who's Ready to Party?!Foam Glow Sticks for the Dance Floor |  Bride and Groom and their Favorite Wedding Planner!Stella Events & Adventures Venue |
 Love the Gazebo at Margaret Place! |  Stars and Moon in October 2023 |  Bustle Before You Second Line! |
 Allison and Alicia |  Set-up can sometimes lead to an impromptu photo shoot! |  Vegas Strip for Wedding MBA 2022 |
I absolutely love to plan weddings,
no really,
it's what I have dreams about most nights.
My passion for planning started in 2011. I was planning my own wedding in New Orleans (my hometown), while living in Brooklyn, NY pursuing my fashion design career. Throughout the engagement period, securing all of the fine details - finding the best venue, the right lighting to set the mood, and the music to pull it all together - became even more crucial as I was planning from 1,300 miles away.
Today, Pennywell Events is available to assist couples in planning a unique and memorable wedding (or another important life event) without the overwhelming anxiety. I have experience in managing events for couples from Washington D.C. to California, and even that party city, New Orleans.
After five years in the NYC fashion industry, I realized it wasn’t what I had hoped for. However, it did give this
New Orleans native the opportunity to move back to Louisiana to work remotely(way ahead of the times). It also gave me the chance to expand my knowledge and eventually discover what I really wanted to do – plan weddings.
Six-months post wedding, my then husband and I moved back to Louisiana to pursue new opportunities. I started working with a local wedding planner and dove head first into all that event planning had to offer. After working under the direction of professional planners for several years, I knew that I wanted to, and could, offer a professional and fun experience to anyone in the throes of planning an important life event.
Alicia
the owner/ lead planner
"it" girl of Pennywell Events.
For those that need a bit of wedding guidance, I also offer Wedding Consulting. Check that out here.
Pennywell Events started in the name of passion;
passion for a good party, for an elegant and personal experience, but mostly passion for creating a spectacular event.
My first taste of event coordination began at an early age when I would attend conventions run by my grandparents. I would be perched at the registration desk with my parents, handing out drink tickets and name tags, reveling in the lively environment of cocktails,
live music, and trade show booths.
Fast forward to a young woman in college deciding on a minor to complement a Journalism major. I landed on Hospitality, with a focus in food and beverage, a decision which shaped the rest of my future more than the field of my Bachelor degree. I began managing restaurants before I could legally drink. I started in fine dining and steakhouses, and landed in a fast-casual Chicago restaurant that stole my heart and gave me almost a decade of enriching experience and memories.
I met my partner at this Chicago restaurant. We ran the ship for years and eventually decided to pack up our things and seize the day, road tripping around the country for the better part of two years. We landed in New Orleans, where I started managing a bar in Uptown. On the side, I would also bartend weddings and other events, which is where I met Alicia.
I approached Alicia on a whim, after bearing witness to her superb skills as the wedding planner: assessing the fine details, orchestrating the timeline of events, running around while keeping calm. Upon learning she was the owner of her own planning company, I boldly asked if she needed an assistant, to which she immediately replied “YES.”
 Ready to light those candles! |  Mirror candle selfie at Republic NOLA |
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 Pool Shark Allison |  Set-up usually leads to an impromptu photo shoot of our work |
 Allison the Officiant |  Allison on site |
 Giant Mirror photo stop at Antoine's |  Allison at Pitot House |
 Photobooth fun |  Conference Networking Ready! |
 Wedding Planners do it all! |
AlLison
I quickly dove into the world of event planning, a realm I was not unfamiliar with, but could always learn more about. Alicia has been a wonderful mentor in the field. I was honored when she asked me to step up as an Associate Planner.
The rest is Pennywell history in the making…
I love weddings.
I love love. My heart will always be in it.
Associate planner/ First Assistant
the design guru of Pennywell Events.
I cry at every wedding, even if I just met the couple. As I currently plan my own wedding, I am able to empathize with couples in the planning process. Alicia and I align on a key concept: planning an event should be enjoyable. Let us help make your event amazing. Warning: you might become our new best friend along the way.
Pennywell Events LLC
Wedding Planner and Event Coordinator
Serving the New Orleans area and Beyond
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